Which Diamond Jewelry Store
Has The Best
The question, "Should I seek a specific Diamond Brand for my purchase?" has been asked and asked,
again and again. If you’ve seen and heard most of the advertisements by the various jewelers, you'll notice
something pretty amazing; way too many Diamond Jewelry Stores lay claim to having their own diamond brand that sets
them apart from their competition.
Do any of these stores have their own
brand of diamonds?
The answer is, NO!” The truth is, diamonds
are one of the few products that simply cannot be "branded." When a Diamond Jewelry Store and its employees are
operating in integrity and ethics, they will be the first to tell you; even though there are different cuts and
shapes, different grades, and different values placed on each and every diamond in existence, no diamond is
specific to any brand anymore than a jewelry store can brand gold.
How does a person or company
brand gold? C’mon, how would you differentiate your 18 carat gold from my 18 carat gold? You get the point?
Diamonds are the same; contrary to popular mis-belief, diamonds simply cannot be branded.
Why am I harping on this issue
of branded diamonds? Because we hear from too many diamond buyers who over paid thinking they were getting
specially valued branded diamonds from either a Diamond Jewelry Store retailer or a custom design jeweler and boy
were they hood winked!
Some people will tell you that
branding is actually based on who owns the diamond at that time. For example, following that logic, if Tommy's
Jewelry Store or the Helzberg Diamond Jewelry Store owns the diamond, then it
is supposedly their perspective brand.
By now you and I know that, that’s nonsense.
The largest diamond dealer in
the world, De Beers is smart enough to know that they can’t brand a diamond;
not even with their internationally recognized name.
Even if a highly acclaimed and
well-known diamond cutter such as Clarence “Whitey” Koop or Mr. Leo Wins cuts a diamond, it still cannot be branded
by them as a Koop Diamond or a Win Diamond.
So basically, when it comes down
to it, diamond brands mean absolutely nothing at all. Store brands mean something in terms of integrity, customer
service, pricing and the authenticity of the diamonds.
Don’t make the costly mistake of
allowing any jeweler, sales person or dealer to persuade you into paying an exorbitant price for a diamond because
they claim it belongs to a specific brand of diamonds that are more expensive than regular diamonds.
This is a bit of trickery used
by unscrupulous jewelers when they know that they are dealing with people who don't know much about diamonds.
Remember that diamonds are not actually branded unless Mother Nature has her own brand!
Want to find one of the hottest Diamond Cuts? Check out Brilliant Cut
Vicente Ross is a certified diamond buyer and appraiser who travels
the globe seeking incredible deals on Diamond Engagement
Cut Diamonds, Antique Diamond Engagement Rings,
Unique Diamond Engagement Rings and other Fine Jewelry and shares his finds and expertise on his information packed website
Source: Vicente Ross, http://DiamondExperts.biz/