America’s Diamond Jewelry Store Since 1924
The Zales Corporation
There are numerous things (all good for the most part) that we can say about Zales Jewelry, but the one thing that
stands out in my mind is their pioneering spirit; which can be seen throughout their historical climb to greatness.
Zales was probably the first diamond jewelry store to offer credit plans. The marketed the ingenious plan with the
catchy slogan, “A penny down and a dollar a week!" It was a bold pioneering move during what could be described as
economic hard times that could have easily backfired.
However, their marketing strategy proved to be invaluable. By the beginning of World War II,
the company had expanded to a dozen stores throughout Oklahoma and Texas and their future was looking extremely
Some facts about Zales Jewelry may amaze you. Did you know that Zales is the second largest
specialty retailer of fine jewelry in North America? That’s right! They currently operate 2,203 retail
locations, which include a combination of stores, kiosks and carts throughout Canada, the United States and
Puerto Rico. Zales is a far reaching diamond jewelry store with its flagship Zales Jewelry and a host of other
business units, namely:
This is the flagship brand and primary focus of Zales Company. These stores are marketed at "middle income"
customers. Their current slogan, “Zales - America's diamond store since 1924,” says it all. They’ve been around for
a long time for a reason; because they offer a great product at a great price! Their main competition is Kay
Zales Outlet stores carry a unique selection of merchandise from famous Swiss watches to certified diamond
engagement rings and today’s hottest trends in jewelry. An entire section of each Zales Outlet is dedicated to
special clearance merchandise: closeouts and discontinued styles with different selections arriving weekly.
Currently, they have more than 135 stores in premier outlet malls and neighborhood shopping centers throughout the
U.S. and Puerto Rico. Please note: some locations are not in malls.
Gordon Jewelers started off as branch of Zales Jewelry that catered to the high end diamond and jewelry buyers.
With a strong emphasis on the bridal market. The current slogan is "Celebrating Relationships." As of late, it
seems as though Gordon’s has started to carry some of the same jewelry collections as its flagship. We don’t know
what that means, if any thing.
Piercing Pagoda – Ear Piercing and More
The Piercing Pagoda slogan “Everybody deserves a little icing,” reveals their target market to
be in the 18 to 28 age group. Their business is driven through ear piercing with another slogan that goes,
“Piercing Pagoda – Ear Piercing and More.” You can find Piercing Pagoda’s mainly in kiosks. They focus on lower
end merchandise like charms, and bracelets, sterling silver chains, 10K gold and Cubic Zirconia jewelry.
This is the Canadian version of our American Zales Jewelry. They are differentiated by having
exclusive diamond solitaires, some of which are mined in Canada. Also known as "The Diamond Store".
This is the Canadian version of Gordon's Jewelers. They also target a high end clientele while Peoples focuses on
the middle income market.
Zales Jewelry also operates a number of Internet-based enterprises including: Zales.com, Gordonsjewelers.com and
Zales Jewelry Offers Flexible Payment Options
Buying diamonds and fine jewelry is made pretty simple with the Zales Diamond Card®. Their
card is accepted at all Zales stores nationwide as well as on their flagship website. We are told that the Zales
Diamond Card comes with a host of special benefits and protection every user will appreciate.
Zales Diamond Card® Has a Short Application
Applying for the Zales Diamond Card® is relatively easy because it’s a short application that
is processed online within a matter of minutes. The Zales Payment Options are as follows:
· Standard Plan
· No Interest, No
payments for 90 Days
· No Interest, No
Payments for 6 Months (Not available in-store)
· No Interest, No
Payments for 90 Days *
What are you waiting for? Zales Jewelry has what you’re looking for!