Genuine Diamond Rings
Diamond rings have become an iconic symbol of everlasting love. They have been cherished as
love tokens since time and memorial. The traditional gift of diamond rings has existed for centuries and will
continue to do so because everyone knows, “Diamonds last forever.” But when it comes to diamonds, there are some
things you need to be aware of; genuine diamond rings are becoming hard to come by.
All That Glitters Is Not a Diamond Ring
It used to be, in days gone by, that people purchasing diamond rings didn’t have to be concerned about too much in
terms of fakes, fillers and frauds. But now days, with so much at stake, diamond rings have become target for
people wanting to take advantage of the ill-informed. How do they do so? By selling what appears to be genuine
diamond rings when in fact, they are marketing Cubic Zarconia’s, treated
diamonds, man-made diamonds, synthetic diamonds and altogether fake
To establish that your diamond is genuine, verify that there is a return policy before you
buy, then take the stone to a third party, certified diamond appraiser; you can find one through the American
Society of Appraisers (703-478-2228) or the American Gem Society (702-255-6500). A diamond appraisal is a critical step in the diamond buying process; don’t skip
Just Say, “No” To Treated Diamond Rings
I once dated a rather pretty girl; she was breathtaking to look at to say the least. But as I got to know her, I
came to find out that she wore colored contact lenses, had hair weave extensions and her seemingly voluptuous size
D breasts were actually a cup size B.
She was wearing a bra that greatly enhanced her breast size. Like a lot of women, she did
things to enhance her appearance to attract men and I fell for it... at least for a moment. "I believe
in love at first sight, but I also believe in taking a second look!..." That second look is what gave her
Some unscrupulous jewelers and shady dealers do the same thing when it comes to diamond rings; they treat
their diamonds but refuse or fail to inform their customers. When it comes to purchasing stones, find out if the
jeweler uses treatments of any type. They should be forthright. If not, don’t buy from that jeweler or dealer. Here
at the Diamond Experts, we have a saying, “If it’s a treated diamond, RETREAT!”
What is a diamond ring? A finger ring on which is mounted a diamond, often a
symbol of engagement or marriage.
Legitimate Diamond Ring Jewelers and Dealers Always Provide a Return Policy
If you're not satisfied with your purchase, you should be able to return the item for a
full refund as long as it’s in its original condition. A normal return policy gives you at least 30 days from the
date of purchase to return the stone. This allows you ample time to get a diamond appraisal from a third
Please note: diamond rings and items showing signs of wear or those
that have been engraved, altered, resized or damaged in any shape, form or fashion, will most likely not be
accepted for return.
Don’t Fall For The "Diamond Rings On Sale"
When a jeweler advertises a sale on diamond rings, watch out! True
sales on diamond don’t exist and probably never will and for good reason. The retail world's diamond supply is
carefully orchestrated by De Beers; the mining cartel that controls 65% of
the world's rough (or uncut) diamond supply.
Everyone in the industry knows that De Beers either increases
production or throttles back supply to keep prices in their control. Don’t believe it? Did you know that on May
27, 2008, De Beers agreed to settle a Class Action lawsuit alleging they had cornered the market for diamonds
for decades, keeping prices artificially high? They are shelling out $295 million dollars to put that legal
trouble behind them.
BUT, they still control a majority of the diamond
market and the pricing of diamonds. So if you think you are getting a sales price, think again! You may be
getting treated diamonds or even worse, a fake. Remember: there's no such thing as a
Get a Diamond Appraisal Or You Might End Up Crying The Blues
In this sophisticated market, the only thing to legitimately protect a buyer is a genuine diamond appraisal from a
certified third party jewelry appraiser.
You should know that thieves, con men, scam artists, opportunists and unscrupulous jewelers
have mastered the art of counterfeiting diamond rings. In some cases, they almost fool seasoned jewelers.
Diamond rings are expensive, don’t take a chance with your hard earned money; get a diamond appraisal!
Source: Vicente Ross, DiamondExperts.biz