Now You Have a Friend in the Diamond Business
The Shane Co
We usually reserve our opinions and stick to the facts when it comes to talking about a
diamond jewelry store. In this case, we choose to exercise our freedom of expression and talk about a diamond
company that we admire. The Shane Co’s long-standing endearing slogan, "Now you have a friend in the diamond
business," speaks volume of its vision and mission. We can all agree; buying from a friend is much better than
buying from a stranger.
The Voice of the Shane Co
The voice of the company Tom Shane is well known across the country. For over 30 years,
Shane's nasal monotone has been heralded in radio ads, which has given the Englewood, Colorado based Shane Co.
the time-honored distinction of being classified as the largest privately held jeweler in the United States of
America. With 22 stores in 11 states and 500-plus employees, they are a treasured darling in the diamond
While people know Tom Shane’s voice, because he is a private family man, very little is
actually known about him. But one thing is for sure, no matter what part of the country you are in, listen to
Tom a few times and you’ll think the Shane Co. is a local business and Tom Shane lives just around the corner
from your house! That’s just how he comes across.
What Sets The Shane Co Apart From Other Diamond
There are a number of things but some of the most important is their company philosophy.
Secondly, the fact that Shane Co is a direct diamond importer. There are no middlemen. They buy their diamonds
and gemstones direct.
Since it's inception in 1971, the Shane Co. has earned the trust of customers through their
unique combination of quality, value, selection, expertise, integrity and service. Make no mistake about it; the
Shane Co. is committed to your absolute satisfaction! They want you to be delighted with the level of their
customer service the quality and craftsmanship of their jewelry.
The Shane Co Philosophy
Should find us the best place to meet their needs
Our Team Members
The best company to work for
A fine example of what business should be
Their favorite account
To proudly and profitably have fun