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 Shane Co
Now You Have a Friend in the Diamond Business


The Shane Co

We usually reserve our opinions and stick to the facts when it comes to talking about a diamond jewelry store. In this case, we choose to exercise our freedom of expression and talk about a diamond company that we admire. The Shane Co’s long-standing endearing slogan, "Now you have a friend in the diamond business," speaks volume of its vision and mission. We can all agree; buying from a friend is much better than buying from a stranger.


The Voice of the Shane Co

The voice of the company Tom Shane is well known across the country. For over 30 years, Shane's nasal monotone has been heralded in radio ads, which has given the Englewood, Colorado based Shane Co. the time-honored distinction of being classified as the largest privately held jeweler in the United States of America. With 22 stores in 11 states and 500-plus employees, they are a treasured darling in the diamond industry.


While people know Tom Shane’s voice, because he is a private family man, very little is actually known about him. But one thing is for sure, no matter what part of the country you are in, listen to Tom a few times and you’ll think the Shane Co. is a local business and Tom Shane lives just around the corner from your house! That’s just how he comes across.


What Sets The Shane Co Apart From Other Diamond Jewelers?

There are a number of things but some of the most important is their company philosophy. Secondly, the fact that Shane Co is a direct diamond importer. There are no middlemen. They buy their diamonds and gemstones direct.


Since it's inception in 1971, the Shane Co. has earned the trust of customers through their unique combination of quality, value, selection, expertise, integrity and service. Make no mistake about it; the Shane Co. is committed to your absolute satisfaction! They want you to be delighted with the level of their customer service the quality and craftsmanship of their jewelry.


The Shane Co Philosophy


Our Customers

Should find us the best place to meet their needs


Our Team Members

The best company to work for


Our Community

A fine example of what business should be


Our Vendors

Their favorite account


Our Goal

To proudly and profitably have fun




Round Brilliant Cut Diamond

Black Diamonds

Diamond Earrings