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Diamonds Are Forever
And The Diamond Engagement Ring





Diamonds Are Forever

“Diamonds Are Forever” has been tagged as one of the most recognized and most successful advertising and marketing slogans of the 20th century.


Ok, you know me and to a degree how I feel about De Beers Diamonds. I’ve said this time and again; if it relates to diamonds, check in the background for De Beers, you are most likely going to find them. Well guess what? They are the ones behind the, “Diamonds Are Forever” ad campaign!


Who Let The Diamonds Out?

Since the “Diamonds Are Forever” was launched, there has been a remarkable increase in diamond production and supply and the diamond jewelry industry has expanded into one of the largest industries in the entire world. Hands down, the Diamond Engagement Ring has become the staple for this flourishing industry. It embodies everything women envision being in love; warmth, brilliance, sparkle, eternity, mystery and romance.


Why They Believe Diamonds Are Forever

I was once in a sitting room reading Forbes Magazine buying time before a corporate meeting. While waiting, I couldn’t help but notice four professionally dressed women gathered around one of their girlfriends who had recently been proposed to. She was beaming as she showed off her 2.5 carat diamond engagement ring. Her girlfriends, all single, talked, but not about marriage or their wedding day, but about being proposed to and receiving their highly sought after diamond engagement ring.


Each of them acknowledged that it was dream come true and a moment they couldn’t wait for. They all knew the type of diamond ring they wanted and the setting. As they were going on, I’m thinking to myself, “De Beers has done it again!” That slogan, “Diamonds Are Forever” and the other one, “Diamonds are a girls best friend,” has sparked a fire that burns in women’s hearts around the world!


Starting from when they are small, most girls start dreaming about the day they will be swept off their feet, not by a knight in shinning armor, but by a knight in shinning armor with a glistening diamond engagement ring to present to the love of his life.


So You Wondering, “Should You Give Her a Diamond Engagement Ring?”

If she’s the one and you know this in your heart of hearts, then a diamond engagement ring is the only way to go.


Unless of course she emphatically says something along the lines of, “Honey, I don’t like diamonds… Honey, diamonds are for losers… sweetheart, I’d rather have a turquoise ring than a diamond…” Ok, we know the chances of a woman saying something like that is slim to none, so GET HER a DIAMOND, because you should already know how she is thinking and feeling. She’s thinking, “Diamonds Are Forever!”


For many women, I'm not really sure they care that much about the actual wedding band. You never hear too many of them talk about what the wedding band looks like or how nice it is. Their focus and thoughts are on that diamond engagement ring; they talk about how many carats are in that rock, what setting does it have and how did he present it to you.


Being in the jewelry business as long as I have, I’ve learned that the diamond engagement ring means a lot of different things to different women; for most, it bespeaks of love, romance, and commitment and is viewed as the essence of love.


So what are you waiting for? You’ve found THE ONE, now its time to find the ring! Remember, Diamonds are forever; may your love spring forth and sparkle like a Brilliant Cut Diamond Solitaire Ring!



Source: Vicente Ross,




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