Every Kiss Begins with Kay
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Kay Jewelers is the primary brand of the Sterling Jewelers line up of diamond
Jewelry stores. Sterling Jewelers acquired Kay Jewelers in 1990 and the brand has thrived and grown under their
leadership. The well advertised diamond retailer made a splash with consumers with its alluring advertising slogan,
"Every Kiss Begins with Kay" I constantly ask the question, “How many women have taken that soft, fluid and
seductive melody to heart?” Judging by the sales figures, it as to be one of the most successful diamond jewelry
campaigns in America.
The journey of Kay Jewelers started with humble beginnings indeed; two ambitious brothers began selling jewelry in
the corner of their father's furniture store in 1916 and the rest is history! There are currently around 900 Kay
Jewelers stores operating as of May 2008. With that many stores and their volume of sales, they have the great
distinction of being the number one specialty jewelry brand in the United States.
But the folks at Kay Jewelers know that having the most stores and the most sales is just a part of the story. The
other crucial part is providing a superior shopping experience, whether in person or online, offering diamonds and
fine jewelry reflective of the desires of the people and having the ability to courteously assist each customer
with a smile.
Shopping At Kay Jewelers
The selection of diamond rings and fine jewelry you’ll find at Kay Jewelers is pretty
incredible. From diamond engagement rings, wedding rings, 3-Stone diamonds, Diamond Solitaires, gemstones,
Titanium jewelry, metals, diamond earrings, Movado Watches and more. Kay Jewelers carries a wide selection of
looks that you’ll love!
Currently Kay Jewelers is featuring…
THE LEO DIAMOND® A diamond unlike any other. Designed and handcrafted by experts at Leo
Schachter. The Leo Diamond®
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The Kay Jewelers Guarantee
One of the things about buying diamonds overlooked
by too many buyers is; what type of guarantee does the jewelry store provide. Do they have a money back
guarantee? Prior to purchasing any diamond, you should want to see two things: (1) the written guarantee that
the company is going to back up their product and to what extent, and (2) the procedure you are to follow in the
event there are issues with your stone, setting or, clasps or latches.
By having this information, you can make an informed
decision. Some diamond jewelry stores grudgingly give a 5 or 10 day money back guarantee…. Would you take a
chance and deal with them? What if they gave you a irresistible price on a 2.5 carat diamond ring in a Platinum
setting? These are the type of challenges you’ll be faced with as you navigate the numerous jewelers in the
Kay Jewelers Offers a Lifetime Diamond and Color Gemstone
According to the folks at Kay Jewelers, they want you to be completely satisfied with the diamond and other fine
jewelry you purchase from them, from day one through all the years to come. That's why they guarantee their diamond
and color gemstone jewelry for a lifetime, as long as 6-month inspections have been performed and documented by an
authorized Kay Jewelers representative.